In an increasingly commoditized and competitive legal services market, survival demands more than efficiency—it requires distinct competitive advantage. As AI transforms what's possible, forward-thinking advisory firms are moving beyond automation to create proprietary methodologies and specialized solutions that competitors cannot easily replicate. This session brings together go-to-market strategists, product innovators, and technical architects from leading global advisory firms to explore how AI enables unprecedented service differentiation. Learn how top performers are leveraging AI to develop signature approaches, build defensible market positions, and command premium positioning even as traditional services become table stakes. Discussion topics will focus on: 

• Developing proprietary AI-powered methodologies that create competitive moats 
• Scaling differentiated solutions while maintaining quality and brand reputation 
• Go-to-market strategies for positioning AI-enhanced services in crowded markets 
• Building technical infrastructure that enables unique service delivery models